Seductive Selling

IDI Course Content


Interior Designer Intervention | Course Preview

Categories: Course Content, Empathetic — Client: Interior Designer InterventionCopywriter: Brad Williamson


Dear Reader,

Before reading this writing sample, know this:

  • Imagine yourself as a struggling interior designer. Clients are hard to come by and, in an effort to learn how to earn more, you've checked yourself into Interior Designer Intervention.

  • The copy you're about to read served as the first few pages of the course's material. It's an introduction, of sorts — one where the interventionist makes clear how important it is for the interior designer to commit themselves to the program they're about to experience.

  • This copy originally appeared on a separate website. The copy has not changed; however, aesthetically, the editorial design is much different.

Yes, I know this feels strange.

I’m over here.
You’re over there.
None of this feels real.

Of course I'm referring to this relationship.
This interventionist / patient relationship we're establishing here, online.

It just doesn’t feel real.

And I get that.
I understand.
I sympathize with how this digital disconnect must feel to you.

But please...

I need you to be able to get beyond that.
This strangeness.
The feeling that a real relationship can’t be had between the two of us.


Because I need you to feel comfortable with me.

I need you to feel me.
I need you to trust me.
I need you to experience this intervention as if you're physically sitting in a room with me.
You on one side of a coffee table.
Myself on the other.

Why do I encourage such intimacy?
Why do I insist you take this digital intervention so seriously?

Because lives are on the line.

Your life as an interior designer is on the line.
As are all of the lives you're meant to serve with your services.

Everyone is struggling.

And only you, an interior designer, someone who’s capable of remodeling weakened states into undeniable strength, are capable of creating the design solutions the world needs in order to cease their environmental struggles.

It’s no secret you’re struggling.

Everywhere, interior designers are having trouble making a buck.

But you’re not the only one who’s in need of a helping hand.
It could be argued that everyone around you is struggling far more than you are.

Who, exactly, am I speaking of?

I’m speaking of the people you’re meant to serve:
The homeowners of the world.

Get this: 99% of the population feel like your services don’t offer any value.

Really, as it stands today, roughly 1% of the population is eager to spend money on what you have to offer.

That’s it.
No more, no less.

These people, these "one-percenters", they’re best known as…

The Upper-Class.

They're the segment of the population that has more money than they know what to do with. They can actually afford to invest in your services many times over the course of their life.

Sounds ideal — right?
Repeat customers!

What could possibly be wrong with that?

Everything is wrong with that.

99% of the world’s interior designers can’t make a healthy living serving 1% of the population.

There are too many of you and too few of them.
Competition is just too fierce.
And you’re killing each other as you fight for a piece of their unlimited income.

This battle for survival must stop.
And, thankfully, it can.

But in order for you to stop it you have to be willing to take off your blinders. You have to see beyond those wealthy one-percenters and, instead, embrace everyone else, the other 99% of the population, otherwise known as...

The Lower to Middle-Class.

These are the people who desperately need your help most — and you can change these families’ lives forever in substantial, meaningful ways.

But first, before you can design solutions that will cease their struggles, you must do this:

You must make them feel comfortable welcoming you into their home again.

Because, as it stands today, they doubt everything about you.
To them you’re a waste of time.
A waste of money.
A waste of skill.

After all, they can design just as well as you can.
(Or at least that’s what "Generation DIY" (naively) believes.)

The lower to middle-class don't believe in you.
They believe in themselves.
And that’s why, throughout much of this intervention, these people who so desperately need your services, whether they currently realize it or not, will be referred to as….

The Non-Believers.